What is an innovation lab? By Tiffani Bova

Wed, 19 Nov 2025 18:44:52 +0000

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.

#DESCRIPTION
Tiffani Bova explains the need for company innovation labs where employees have the freedom to try new ideas and make mistakes along the way. According to Bova, innovation labs can be agile and responsive to change in the marketplace in a way that an entire organization cannot. She provides an example of a company that used an innovative method to increase creativity and empowers the employees.

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