Lowe’s Innovation Labs and Neurons Inc. have a deep-rooted partnership, seeded in a combined belief in using the most effective and advanced tools to evaluate new technologies and experiences. Neuroscience allows us to tap into customers’ unstated reactions to technology through four measures –emotional engagement, motivation, cognitive load, and visual attention. Over the past few years, we have completed thousands of hours of testing on the latest technologies, including AR/VR, robotics, and 3D printing.

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